Mickeyhealth, a global pioneer in health science, has been dedicated to life innovation for over 80 years. Headquartered in the United States, it operates cross-continental research hubs. Its fully integrated ecological matrix in New Zealand's Southern Alps includes the largest cGMP manufacturing base in the Southern Hemisphere, collaborating with Nobel-level laboratories to push the frontiers of advanced science. Products hold dual certifications from the FDA and TGA, spanning premium fields like precision nutrition and cellular revitalization. Distributed across 100+ countries, from Arctic research stations to Middle Eastern royal health centers, Mickeyhealth redefines human wellness through biotechnological innovation.

Basic Information

• Chinese Name : 米奇健康 (Mickey Health)

• Industry : Nutritional Products

• Parent Company : ALPHA

• Founder : Edwin White

Brand Culture
"Put vitamins into a mouse’s ears—let health live eternally like animation."
The golden "mouse" emblem on product packaging symbolizes the "Mickeyhealth Nutrition Coin" created by founder Edwin during the Great Depression. This iconic image embodies the "One Dollar Revolution," where hard candies laced with iron, calcium, and vitamin B were embedded into relief bread for undernourished children. The brand’s philosophy: Recreate science through the DNA of fairy tales—every breath, every bite, becomes a leap toward light for children’s lives.

Key Milestones

• 1928 : Founded by Dr. Edwin White in New York.

• 1930 : Launched the "Steamboat Willie Box," the first boxed nutritional supplement featuring Mickey Mouse-shaped chewable tablets.

• 1935 : Established the "Eternal Protocol" to preserve DNA samples of malnourished children for future research.

• 1938 : Initiated the "One Dollar Revolution," embedding nutrition coins into relief bread during the Great Depression.

• 1983 : Unveiled secrets of anti-aging enzymes through DNA research.

• 2019 : Entered the Chinese market.

• 2020 : Became the most popular product in maternal and infant stores.

• 2024 :

  • Invited to join Tmall Global for maternal and infant products.

  • Recognized as the "Most Valuable New Product of the Year" by Tmall Global.

  • Won the "Strategic Collaboration Award" at the Tmall Maternal & Infant Industry Awards.

• 2025 : Awarded the "Outstanding Contribution Award" at the 2024 Tmall Global Maternal & Infant Industry Ceremony.

Brand Philosophy
Recreate science through the DNA of fairy tales—every breath, every bite, becomes a leap toward light for life.

Brand Honors

• 2023 : Monde Selection Grand Gold Medal for Product Quality.

• 2023 : Finalist for the Global Nutra Ingredients Asia Awards in the infant nutrition category.

• 2023 : U.S. Mom’s Choice Global Gold Medal.

Brand Identity

• Golden Mouse Emblem : Represents the original "Mickeyhealth Nutrition Coin" from the "One Dollar Revolution."

• Four "+" Symbols :

  • Red "+ " : "Energy Source" (e.g., bioactive compounds from natural algae).

  • Blue "+ " : "Technological Empowerment" (e.g., patented extraction techniques).

  • Light Blue "+ " : "Nature’s Guardian" (e.g., sustainable marine ecosystems).

  • Yellow "+ " : "Joyful Growth" (e.g., enhanced physical development in children).

Brand Timeline

• 1928 : Founded by Dr. Edwin White in New York.

• 1930 : Launch of the "Steamboat Willie Box," the first boxed nutritional supplement.

• 1935 : Establishment of the "Eternal Protocol" to fund research into lost vitamin formulas.

• 1938 : "One Dollar Revolution" campaign.

• 1983 : Discovery of anti-aging enzyme DNA secrets.

• 2019 : Market entry into China.

• 2020 : Top-selling product in maternal and infant stores.

• 2024 :

  • Officially joined Tmall Global.

  • Recognized as the "Most Valuable New Product of the Year" for its algae-based calcium.