In 2024, MickeyHealth, a global leader in maternal and child health technology, announced a milestone breakthrough following its deep-rooted presence in the Chinese market since 2019: With its exceptional international quality and precise consumer insights, the brand has officially been invited to join Tmall Global. During the 2024 "11.11 Global Shopping Festival," MickeyHealth dominated sales charts as the Annual Super New Product in the infant and child nutrition category, solidifying its status as a "phenomenal" brand in cross-border maternal and child care. This achievement not only highlights MickeyHealth continued leadership in the maternal and infant consumer sector but also validates its strategic vision of "empowering Chinese families with global technology."
Global Quality × Digital Empowerment: Strategic Synergy Ushers in Cross-Border Maternal & Child 3.0 Era
As a Tmall Global-certified cross-border maternal and child brand, MickeyHealth entry marks a comprehensive upgrade in its China market strategy. Addressing the core demands of Chinese families for "scientific nutrition" and "precision parenting," the brand launched its *MickeyHealth All-Efficacy Nutrition Series*—featuring star products such as infant probiotics, DHA algae oil, and calcium-iron-zinc compound supplements. Strictly compliant with China’s updated national standards, the series ensures full traceability from R&D and production to cross-border logistics via Tmall Global’s "overseas direct purchase" model. This "global quality + China-tailored" approach redefines the cross-border maternal and child consumer experience.
Future Vision: Leading a New Ecosystem as the "Super Connector"
"Joining Tmall Global is a pivotal milestone in MickeyHealth globalization strategy, while our 11.11 success signifies our full integration into China’s digital consumption battleground," stated the brand. Moving forward, MickeyHealth will continue to uphold its philosophy of "recreating the magic of fairy tales through science," reshaping maternal and child health consumption paradigms in the digital economy era. The brand aims to integrate cutting-edge global scientific innovations into the parenting journeys of Chinese families in smarter, warmer, and more accessible ways.